Client – Alliance & Leicester

Aim – To promote Premier 21 (the account aimed at 16-21 year olds) to a cynical and media savvy market. To use Ryan Giggs and Gok Wan as positive assets and not just celebrity “add-ons”. To generate loyalty to the brand and to boost “recommend a friend” take up.

Media – Email and web pages.

Further samples available – emails : full Premier 21 campaign, contents insurance, motor insurance, travel insurance, “personal protection review”, rewards programme.

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