Client – Tetleys bitter

Aim – To maximise Tetley’s exclusive sponsorship status by creating a newsworthy, eye catching multimedia campaign. Set to run during the Six Nations Championship, the campaign was designed to act as a springboard for the World Cup Finals. A Campaign Direct Award Winner. Photographer – David Bailey

Media – 96, 48 sheet posters nationally. National press. In-store. Packaging. PR. Online banners and website.

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